December 6

A major chink in the armor hit the Apple educational market as pointed out by both members of the bbbs and the Chonicle of Higher Education - a newsletter for colleges and higher-educational institutions. In spite of Apple's hopes and pushes back into major campuses, with soundbites along the lines of "once they use Windows - they'll come back to the MacOS", think again. Observers note the continuing catastrophic demographic slide for Apple now synomonous with the word "drastic". The campus of Berkley reports that out of 4200 plus incomming freshmen this year and plugging their computers into the campus network - only 358 are Mac OS users - about 8 percent if you do the math. This is pretty bad considering that a mere 2 years ago reports from the campus sysadmins and pollsters were putting Apple at 70 to 80 percent. Personally in Apple's heyday - even my own geek-prone campus corners never garnered those numbers (and by geek - my campus went with NeXT at several locations). Still it gives hope that the slide either reflects the general computing public better than the numerical and empircal war that this site monitors twords real-life and real-job environments, and perhaps more kids in college are giving themselves the boost that many administrators are choosing to deprive other campuses via Apple's strong-arm marketing tactics. It would seem that college revolts these days aren't about bombing war R&D establishments - but throwing a finger up at divergent OS platforms that would otherwise compromise future hiring opps. This is further reflected in the Gartner Group reports that concur that students and parents want campuses to use computers and OS's that students are likely (and with 1% being the business world norm for Apple - it's more of a certainty) to use once they graduate and become part of the job-base. Imagine that! Reality is getting a clue in spite of marketing pressures, Jihaddic rants from the Apple faithful, and lame pressures from adminsitrators that are biased against the real-world. It almost gives me hope for the future.


December 7

This is really a part 2 to the first part of the report from The Cronicle of Higher Ed because it had too many juicy soundbites to reserve for a single day. I don't do this often, so savor and enjoy (it tastes like chicken!). Cornell University reports that campus labs are sitting around 50% Mac OS - but students are bringing in 90% Wintel computers for their rooms. This isn't too mind-blowing because after all, Cornell actually was one of the largest buyers into NeXT computers for labs that otherwise went unnoticed by the student body. At this point, I'd say Cornell is par for the course - and is handling student funds with the usual aplomb. Arthur Gloster, CIO of Florida International University - an Apple fanboy - claimed that while he'd like to see more competition in the college marketplace, he's not getting more Macintoshes on his 95% Wintel campus, because quote "it's another level of COMPLEXITY to support". Gee, I thought the machines Apple was foisting on an unwilling public were so goddamn easy to admin over - that they sold themselves! The article concludes that the cost of supporting two divergent and platforms - one of them non-applicable to the vast majority of the job market - is a unaffordable option for the college markeplace in general. Naturally I'd expect the MacButt-Plug brigade to chime in around now and say that the Wintel crew is sucking all of the sysadmin funds out of the equation - but the article (and I) counter that the fact of the matter is Apple's marketplace position has degraded to such an extent - that finding someone who can admin over a Mac network and lab is a luxury item due to it's rareity. Suffice it to say that rather than spend more money finding the rare and expensive tech to support an otherwise irrelevant network is a little lower down the priority list than actually giving kids the support in the IT department that they paid for that would otherwise give them a good job when they graduated. Other wonderful news-nuggets from the piece also included the usual suspects of dwindiling support from Apple, lack of software, and a major lack of anything resembling courseware or a platform that supports a decent run-time for executing custom college and administration applications that are the mainstay of any complex verticle market be it education or business. I'd dwell more on these last points - but it's pretty much a duh scenario for anyone with half a brain. Not that I'm giving the MacJihad that much credit mind you.


December 8

Apple continues it's holy war against unlicensed and unsupported "gray level" marketers according to MacWeek. How this almost matches the US and it's latest missle strike against Iraq is one for the irony files. Regardless, Apple is still pushing federal injunctions against several retailers that are doing things like selling Macs at prices that are an embarrisment to Apple. Apple of course is going on like a whinney prick about less-than standard support doing a total amnesia case against it's own sorry excuse of service and support hell. In fact - many of the accused retailers and resellers have come forward indicating that their support now overwhelms the pissant practices from Cuppertino. Once this goes into the permanent court records - I'm sure we'll all see Apple's ass hanging out in the breeze for giggles galore. But in the long and short of it - it's just another pathetic chapter of Apple trying to eek out that much more money from a reseller marketplace that has been burned from Apple so many times that it doesn't know when it's legal or illegal according to Apple's retailing contracts anymore. I'd go more into this but all you have to do is look at Best Buy and their scurrying away from the 999 dollar price levels for a unsellable iMac back to higher ground on order from Der Furer and Apple Ubber Allies. But that would be getting ahead of a diary entry now wouldn't it?


December 9

Lets take another look back at the whys and therefores regarding former Apple developers and why so many are treating Jobs and his cruisade like a parriah. This one came to attention via the BBBS and can be found in totum in the GoodShit section, and involved some casual St. Louis dialogue between a reader and contributer to the ADC and a former Apple developer. Now before you go apeshit and accuse me of microsampling the populace, I'd have to say that I've heard similar stories from MacWeek.com and many books on Apple developer hell when it came to cancled OS's, shelved hardware platforms, and recinded developer contracts - all on very expensive terms. It just made me wax nostalgic to hear about them all over again as we see Apple resurge into pop-press popularity ready to fuck over anyone who would otherwise pay for the rights that Microsoft gives it's developers for free. Let's take a look at the latest case of tears shall we? Seems that a developer was making a little desktop publishing application for the Apple IIGS back when the Mac was still in stalled sales mode and Apple was telling developers Apple II forever in banners and the like. At a cost that put a private coder into serious hock - this guy actually bet his farm on the Apple bandwagon because it seemed like Apple would pay decent merits on his hard work. Sorry to say that via a typical product focus shift on Apple's part - Apple not only screwed his ass to the ground fiscally taking his money and canceling what he was working on - but prevented him from future developement and releasing the product by robbing him of any hope of gaining ground with Apple in the future. The point to this sad but brief synopsis is that most developers - the one's that actually gave a shit about Apple a few years ago will never go back to the house of pain - because once burned, twice shy. Given the protests on the Newton's destruction (rather than selling off the tech to - you know - help coders feed themselves after voting to bleed in 6 colors), and all of the other platforms and software ends that have been nuked in Cuppertino - there's a lot more to the disease than the mere plague of pop reputaion. That's why I laugh out loud when I see Mackido.com and others split fucking hairs over the cost of mutli-platform development based on idiotic figures of a distorted cost of project initiation. They miss the larger view - yet again - that Apple has a word of mouth reputation that puts them 6 steps down the ladder to Monica Lewinski.


December 10

Steve Jobs goes beyond the reach of Voyager 2 in relevant scope and brain-power in his latest soundbite to the San Francisco Examiner when he claims that "the world is full of ideas" - "perhaps it's a little easier to copy but it doesn't make the world a better place". This isn't in regard to sour grapes against the popular myth of Mac and Windows based GUI's but is directed twords the latest bitterness in the total rip-off in Hollywood of his Bug's Life vehicle at the people at DreamWorks that released Antz in a lame coup-de-concept for the last pissy volly from Katzenburg-my-ass-was-fired-from-Disney. Well, I passed on Antz - not merely due to the fact that I don't find Woody Allen interresting anymore (ant or not) - but because one CGI bug film was just fine this year for yours truely, thank you very much. The real irony, groan, and reach for the antacid (fuck puns - it works as a metaphor dammit), is the fact that the whole sentament of copying shit for Steve comes less than 2 years after he spoke into the cameras of Robert Cringely who noted his take on Triumph of the nerds of his outright theft from Xerox the whole damn GUI story that's been talked about here and is available to read in the why section. What is interresting is not only the blatttent hypocracy between the two sentaments but the eerie chilling sound of George Orwell and his whole take on "doublethink" - IE: keeping two opposing ideas in one's head (aka:philosophy) and making a go of it regardless. If the prime boob at Apple is going crazy-8-bonkers over the theft of his ideas at Pixar - just imagine the developers of the Alto and released before the Macintosh, Xerox Star computer. Life sucks don't it Steve? Deal with it or fuck off - interm CEO "good artists create - great artists steal" Christ-Figure-Boy.


December 11

Never to pass up an opportunity to kick Quark Inc. in the faggot presidential and Iranian CEO nads, Adobe announced in MacWeek.com that a major all out war has been launched via the Quark killer K2 software. Why does this affect Apple? Most of the Mac OS relevance comes from it's languishing penetration into the Graphic design biz - and Quark has been blowing Wintel support bigtime since they opted to forgo major parts of their software lineup to Mac OS only - in a move that is sure to place them in the same catagory as VIDI Inc. (see the epitath last week). Who'se got a broader outlook for artists in the meantime? Yep - Adobe. Hell it's their tools that got me liberated from the MacOS in the first place. Well, aside from Quark still demanding about a thousand bucks for their software - still in this competitive day and age - Adobe is going to release XPress file savvy (import and export) K2 at a price cheaper than Quark's own goddamn upgrade! Rumors even point to the probability that Adobe will also be handing out major amounts of "competitive upgrades" in the 100 dollar range for anyone who has decided that they have had it up to "here" in Quark's lackluster customer support that has always fallen behind Adobe's regardless of how many pimple-poppers they can sucker into 1570 Grant Street for a couple of hellish years like a sick Denver echo of those Vietnamese sweatshops Nike has been infamous for (when they're not trying to fill the employee rosters of Cheyenne Wyoming with temps for the people on the purchasing end. Yes - it's quite the swanky operation I'll tell ya). Well, after getting great service with Adobe - and with Adobe making up now 2 out of 3 important pieces of the puzzle for DTP as we know it on the Mac - getting the last brass ring away from Apple will make the Mac totally irrelevant in the last bastion for marketplace bragging rights in Cuppoertino logic circles. Go Adobe!


December 12

Last news roundup from the industry press this week was Cnet's report that iMacs are going into sluggish mode in retail sales to such a sorry state, that Best Buy has been going into naughty mode on Apple's Santa support list and selling machines at the clearance price of - gasp - 200 bucks less than Apple! Holy mother of CRAP - said Apple - and whammo - Best Buy caves into the line Apple told them to toe in a pussy-ass move for the consumer public that actually "liked" the lower prices. Heaven forbid! Well don't say I didn't go on about this in November - but the damn things aren't moving without retail concessions from CompUSA and Best Buy to get the damn things off the shelves in anyway shape or form. Suffice it to say with a clarity of behavior like this resembling nothing less than deja-vu from 1996 from the likes of Gil Ameilio and Apple's keystone cop retail support sales network - get ready to see what kind of inventory depreciation slams the next "profitable" quarter for Apple. I'll say this as a prediction now - if Apple tries to fudge these numbers again in the face of full SEC disclosure - watch Washington DC and NYC squash Apple like a bug for screwing over the investment community. Or else watch closely for that wonderful lawsuit from investors for Apple telling them a barefaced lie. I'll be the one on the sidelines with the glass of Jamenson on the rocks laughing his ass off (mmmmm Irish Whiskey-ey).


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