March 21

While the ADC has had a position of making light of the MacJihad and their worship of Steve Jobs, in plain evidence of defending to the last articles written that portray's their savior in less than glowing terms, as well as taking Jobsian speak as fact rather than marketing - what about Bill Gates? In this relm, the ADC has to ask a question of all the Wintel users out there. Do you dream of going to CompUSA to "evangelize" Vario computers? Scheduling your trip to "clean-up" Best Buy's ThinkPad displays? No? Perhaps it's because it's not a battle of the worshiping zelots, it's just the zelots - and the users who are amused by their activities. Granted, there's plenty of Apple users who are pragmatic - particularly in Germany (according to MacWeek.com) - but compared to the vocal (and annoying) minority of whackos going into full-worship mode for Apple, it's a sad testimony to make the comparrison that many Mac users like to make when they dredge up news on the Microsoft trial or whatever trouble Redmond Washington is carving up for itself. IE: That Wintel users all going to get into a snit if Microsoft isn't a perfect angel - riiiiiggght. Well, that's the whole point really. Most Microsoft users use Redmondware, not because "Bill Gates is god", or "Microsoft Word is perfect". It's usually because it works, it's cheap - and it usually get's better in the next release. Apart from that - big deal. Certainly there's enterprise computing arguments, why Linux blows MacOS away and other techie arguments, but that's a digression. The last thing the ADC or it's chat area represents is an apologst resource for Win 98/95/NT fans. My opinion on the OS? It's crashed less than what I dumped (Mac OS) in 1996, and it's allowed me to get an affordable laptop. Sorry, but you won't find me "housecleaning" laptops at CompUSA for that mind-blowing revelation. It's the very idea that the MacJihad holds dear - that if we don't worship Steve Jobs, we must be worshiping Bill Gates. If you don't believe me, check out how many pop-news journalists openly report that they get accused of this when spammed by the MacMarines. It's this paradox that makes the MacJihad so darn cute sometimes.


March 22

Steve informs shareholders that (gasp!) colors aren't that important! No you read me right - and here's the clip from MacWeek.com to prove it! Lisa M. Bowman notes:
    Talking about iMacs, Jobs commented that "color preference is less of an issue than we thought it would be."
Good lord! You mean that between the inventory headaches of shipping empty cases to CompUSA to swap iMacs to the area's highest selling customers and Steve Jobs himself standing on stage less than a few months ago to inform the world "featuers don't matter", that the whole marketing and design mess is no longer a valid concern? Wait! What about all these Mac users we're stuck with! The one's who have been marching lock-step with the Apple marketing group touting "features don't matter" and printing out "candy iMac" posters from Apple's website? What about all the people who are refusing to buy an orange iMac because they like lime? AH! Perhaps there's the rub! Apple's never been totally sure-footed when it came to supply lines since they incorperated on April Fools day, and vendors have still been unwavering in their laments on getting hardware from Apple. Perhaps the fashion statement is becoming a fashion disaster as what sales they could be filling are overun by customers looking for their favorite color? It's a theory that's not totally off the wall when you consider the fact that I've not seen empty cases of Vario computers lying around waiting to be swapped for an existing unit in case the color that's available isn't what is fetching in that market. In this case, I think both NeXT and Henry Ford had something common that would have served Steve Jobs better if he just stuck with what he was offering back in Oct 1988. That of course was the NeXT cube, which was to be a middle ground sucessor to the desktop market and the workstation market. It wasn't the computer that was as odd as it's design - which much like the model T of it's day - was available in any color you wanted. As long as it was black.


March 23

Jobs has a couple of other soundbites from his shareholder pow-wow from MacWeek.comincluding observations on how the Newton is still dead as a doornail, and a cry of surrender to the business market that - last time we checked - couldn't even get UPS to develop nicheware for Apple populated offices. Starting with the wishful thinkers who think that perhaps the Newton will make a comback - or perhaps find an Apple licensed palm-pilot in their future - I just gotta say - Think Again:
    When asked whether the company had any plans for a Newton-like device, Jobs said no, citing demand for handheld machines. "It's not that big relative to our existing business," Jobs said. "We've elected, for now, not to get into that business."
Scratch one handheld market that Apple's previous CEO's pioneered into the marketplace. Pitty that one of them was the guy who kicked out Steve from his favorite job. Oh well grudges and technology are quite the pair when the user base is swinging on a whim. But enough of the small-market stuff - let's get down to business. How about the ever-expanding enterprise computing and high-end marketplace that is still shooting like a rocket on the new internet economy? You know - the economy that has the largest gains right now on the Nasdaq around all those companies that don't actually carry inventory but instead shuffle data? How is Apple poised to make inroads into this plethora of opportunity? I mean if 99% of the market is lacking a presance, you "could" gear up for an entrance strategy that would at least make 1% into 2% and double your cash flow from money ladden-offices right?
    When asked about Apple's prospects in the business market, Jobs said the company would focus on small businesses in education, design and publishing, for now. He added that trying to unseat Microsoft's dominance in the business market "would be a tremendous drain of energy, without a high probability of short-term success."
There's something very telling in that otherwise short soundbite. Two things really. (a)Steve Jobs - not Bill Gates is responsible for any future shortage of Macs in the business marketplace regardless of what all those IT people are being accused of by the MacJihad. Steve's not interrested in selling Macs to offices - got it boobs? It's not a plot to keep them out - Steve Jobs has announced that he's not going to waste money on something the company isn't geared for - which is - enterprise based computing solutions. Of course this makes me wonder who'se going to buy Mac OSX server because - after all - we all need a Unix kernal and server system in our in-home/apartment networks right? Let's move on to (b) which is, that whole "short-term" success blurb. So Apple's no longer interrested in the long-term? Neither was the automotive industry in the late 70's, and Microsoft can't be accused of thinking quarterly in ANY of it's endevours. If Apple's still going to be narrow-minded about it's future and strategy, don't expect the outcome to be anything different than what this site has forecast. It ain't gonna be pretty.


March 24

In a last tip of the hat to the MacWeek Steve Jobs investor love-fest, we find Steve taking up the issue of service and support which has been - even by the MacJihad's admission - a disaster area which has hampered it's reputation and caused more people to abandon the Mac more than any other reason - of many. Let out Steve Jobs speak:
    Jobs acknowledged that Apple deserves a poor grade for hardware and software support, and he said members of the company's executive team "are aware of the problem and are working on it."
I just had to stiffle a minor giggle when I heard that one, because it happened less than a month after my old boss-man Tim (the queer) Gill of Quark fame said on stage the same thing - just before he sacked a shitload of personell from the ranks of customer support. There's been a lack of the sounds of layoffs from Apple on this so perhaps they'll actually get the phone-people educated on how Macs work, common problems and their solutions, how to answer a question in less than an hour, what "lifetime service agreements" mean, how to fix computers at the retailers rather than asking the customers to ship their units back to the factory because of a fucked up keyboard, and perhaps they'll offer upgrades that work for machines that are being orphaned by the next planned OS update, and more. Perhaps Elvis will rise from the grave and play Denver Colorado next month. Perhaps the MacJihad will learn that they are hurting their cause rather than helping it with flame-kissed rhetoric. Perhaps Serbia will stop killing people in Kosovo. Perhaps David K Every of Mackido will admit that he's wrong. Perhaps that silly rabbit will get his bowlful of Trix. Perhaps Cold Fusion will work outside of Utah. Perhaps Bill Gates will buy Portugal now that he's worth as much as it's yearly income. Perhaps Steve Jobs will admit he's ever been wrong. Perhaps the earth will get smacked by a large comet. Perhaps Keanu Reeves will learn to act before the earth get's smacked by a large comet. Perhaps, but I'm not counting on any of these outcomes soon, comet or no comet.


March 25

Using MacWeek.com again because it beats looking at one's navel, plus the MacJihad have a hard time flaming the beejeezus out of it's own kindred, John Batteiger and Wendy J. Mattson report:
    How much of Rhapsody's promise does Mac OS X Server deliver? That question is prompting tensions between Apple and corporate customers, some of whom are up in arms over a new software licensing policy that they claim denies them free upgrades to Mac OS X Server covered by their OS upgrade licenses. Sources told MacWEEK that Apple has refused to provide free copies of OS X Server to current OS licensees who had been promised an upgrade to "Rhapsody Unified Release" at no cost.
If you missed the last 20 plus years of this crap - it's called Apple's putting the thumbscrews to it's customer base. In a pop-culture reference it reminds me of the "Kids in the Hall" movie attempt where the housewife comes home to the Cleaver's domcile and asks - "kids, where's your father"? - "he's upstairs mastrubating to gay porn" - "again" - "yah". Granted the love/hate isn't as large as say Quark's user base that is getting ready to flee as soon as Adobe liberates them - but it sure isn't making their enterprise users, all 1% of them, or the developers who have to try to make money off of them - particuarly those poor sots who are still trying to justify their purchase of NeXTstep developer like Stone Design and Lighthouse. Perhaps it's just more of that Jobsian pragmastim about rolling-over and giving up on the business market that has come home to roost at the feet of the developer base that always seems to be using vaseline for toilet paper when they get in bed with Apple. Color me bored with the re-runs at this point - to coin a phrase.


March 26

Reports are emerging that there are still shortages of iMacs going on. Why the hell should this be? Apple only just sacked and outsourced their entire manufacturing enterprise, to the point that it's not a product shortage - it's a SINGLE DAY of on hand inventory. Riiiiiight! It's not a bug, it's a feature - it's not an upgrade, it's the revolution man! - it's not a tacky design for a tower computer, it's a G3 with handles - it's not an aborted NetPC, it's an iMac. Sure, sure - whatever. All I have to ask is - why the hell doesn't IBM have this chronic problem with their Thinkpads? Why doesn't Sony have trouble keeping the Vario's in stock? How come my employer seems to get Dell's and Gateway's within hours after IT orders them? Could it be satan? Could it be a conspiracy against the Macintosh from within Apple? Could Bill Gates be running pagen rite from the depths of his multi million dollar bungalow? Could Dan Quale become president? Could I commit hari-kari if Dan Quale became president? Could Bill Clinton just be "misunderstood"? Could Apple avoid commiting errors so repetitious that I have to turn a news-bite into a creative writing exercise to relieve the monotony?


March 27

Ya know, there's the MacJihad that I've been oft to go on about for years here - or there's the real thing in the form of a webpage that actually is proud to represent a misguided attempt to replace energies devoted to furthering humanity instead of silicon. But against all sanity or logic - here it is! Read and enjoy an ancient diatribe that finally surfaced above the radar long enough for an MST3K treatment. I'm in itallics again.
    The Macintosh Jihad

    I'm reminded of a quote from Germany in the early 40s: "First they came for the Jews, and I said nothing because I was not Jewish. Then they came for the Catholics, and I said nothing because I was not Catholic. When they finally came for me, there was no one left to say anything." And people thought I was just being sick when I put an illustration of this bent logic on the front door because of a BBBS tirade from Mackido's Dave K Every. Nope - it's a belief that is well represented in the Macintosh community that they are the Jews, and the rest of the world are the Nazis. Given the dangerous aspects of respecting plastic more than people - there's lots of material here to describe what - "a loss of life perspective" means. The real meat is in week 90 on this one, so I'll continue. One of the biggest opponents of Macintosh has always been corporate MIS. acutally the biggest opponent in business has been Apple - and you don't have be a shareholder listening to Steve Jobs to read between the gaps in the enterprise market's support from Cuppertino One of the most pervasive falsehoods about Apple is that they could have locked up the corporate market if they had authorized clones, licenced their OS and charged less for their computers. All three of these are wrong.hey, just because it worked for Bill Gates and 95% of the computer makers out there doesn't mean it's right - let's not get crazy here I do not believe that there was any way that Apple could have successfully wooed corporate MIS on the large scale.

    Once MIS departments could buy clones, they were no longer locked into IBM and they defected, while still using what IBM told them to use (e.g. PCs). However, this gave the market lock to Microsoft, who sold DOS and then Windows to everyone and used this to their advantage (both the money and the monopoly position). Microsoft was always a Monopoly? Wow! I thought they just attained a leadership position through balls to the wall hardcore business accumen - amazing - they incorperated in the late 70's - poof! instant Monopoly! Wow! However, even Microsoft immediately recognized the superiority of the graphical interface, just like the Macintosh guys did during their 3 hour tour of Xerox PARC. whatever happened to the Lisa people? Bill Atkinson? The quickdraw guy? Hello! Dumbshit! You forgot an entire computer that Apple produced off the PARC experience! That's why Microsoft announced Windows before the Macintosh even shipped. Yep - it was around the time the Lisa was in development, and Apple was asking them to be one of the first developers for the Mac - funny that Little did people know that it would take 12 years for them to ship a version which would "catch up" to the Macintosh (which is assuming that Windows 95 has "caught up"). looking at the amount of times I crashed this month compared to the amount of times I crashed each day 3 years ago - I'd say that we're in the relm of "surpassed", but I digress.

    What has happened though, is that corporate MIS and the press are in the process of declaring the Macintosh dead, for whatever their reasons. uh Apple loosing a shitload of money, laying off people, cutting projects off, restructuring their manufacturing to outsourcing - ya know - the small stuff The news media is propagating the rumor of Apple's death at every opportunity that Apple gives them - which on the fuck-up meter, is pretty damn often and that's affecting Apple's business, pushing it toward the destruction they have predicted. or reported, as Apple's been turning it's feet into swiss cheese - but why split hairs on cause and effect at this point - once you've got a false premise, run with it baby I think it's somehow related to the Heisenberg principle wherein you cannot observe an event without affecting it. Amend the dead poets warning of bad writing. Now you can quote dark poetry AND sub-atomic principals, and be in trouble These rumors are leaking into Apple's core audience though.Leeking? Geez the amount of flame mail that piles up at the Podunk Times anytime they say the word "Apple" - is a sight to behold! Some Leak! People who love the Macintosh do so once they start using it, because they can use it. People who like to do all of the above at better prices, use something else. People who don't like being jerked around by Apple's management - also lose no love over going with something else.

    Macintosh users are seriously vocal fans. Why is that? well some of the more nutty ones have fallen prey to 80's iconoclastic marketing schemes that have been replaced by empowerment and brand building exercises, except Apple which never got the users to be considered a commodity. Go fig. Many people simply write it off as fanaticism or suckerism, but the truth is simple. please tell me oh educated and modest one! People feel that Macintosh has helped them with their chores. you don't know either DO you. Chores? They feel that very strongly. he still doesn't know You'll have a hard time finding Windows users who like Windows that much again I welcome people to come over to the BBBS, but basically, when something works - like a TV it's boring to talk about, unless they're making money off of it. Some people think that's all there is to computers. They don't realize how important computers are to the evolution of the Human race. Or how far a mind with little to do can dwell in places that are best left unsaid - like new age flakey crap as evolution and how computers will factor into it. Someone's been watching a little too much Star Trek methinks.

It should be noted that this article was - no surprise - at least 4 times longer than this, but did nothing but repeat itself over and over again. I've oft been accused of dredging up the same arguments in a rerun exercise, but I've never been one to willingly want to do the same thing over and over again. However, as the MacJihad's arguments are repetitious, and Apple's mistakes a tableau of deja-vu, it's evolved into an occupational hazzard around here.


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